Company

Last summer, when I began telling people about a residential real estate business I was working on, most people took it as an opportunity to immediately gripe about agents and the home search process. While not my intended outcome, these comments provided an opening to dig deeper with homebuyers and practice my Socratic method. After many conversations, my findings could be easily summarized: Most homebuyers do...

Read More

The Bay Area is one of the most competitive housing markets in the world. High demand coupled with low inventory often requires buyers to take multiple swings at the plate before successfully landing a house.   Often times, buying a house can feel similar to baseball where a .300 batting average is considered “exceptional.”   Navigating this type of market can be tricky, and the folks at PocketLIst...

Read More

The Bay Area is seeing a growing trend of off-market home sales, often referred to as "Pocket Listings."  In recent years, estimates suggest that as many as 25-35% of all Bay Area home sales were done so privately, without ever going to the public market.   Every seller has different objectives for their home sale so the folks here at PocketList made an attempt to learn more about...

Read More